Global Hotel Alliance

Global Hotel Alliance

GHA was created in 2004 and today is the world’s largest alliance of independent hotel brands. GHA is about offering greater choice and enhanced recognition to customers in a growing collection of hotels, managed by individual, regional brands, which are respected in their home markets for reflecting and respecting local traditions and culture through their hotels’ products and services.

GHA offers you an exciting alternative to the standardized products of the hotel “chain” experience. Our regional member brands, and their very individual hotels, truly represent the culture, heritage and history of their locations, rather than the cloned hotels that have become the norm over the last twenty years. GHA offers hotels that differ from one another, but all of which offer consistent standards of product and service.

Whether it’s breakfast on the Bosphorous, a meeting with a view of Sydney Harbour Bridge, or simply a room close to your office on Madison Avenue, GHA offers you a rich choice of local flavour, wherever your travels take you.