Become a franchise hotel(2)

First Hotels offers you as a hotel owner opportunities to market your hotel in the best possible way. Our principal focus is to make sure that your hotel increases its revenues as well as reduces its distribution costs.

We assist you with sales, marketing, e-commerce, distribution and revenue management as well as ensure that your hotel is visible on the market through various concepts, programs and channels.

Our loyalty program is one of the strongest and best in the industry. Our franchise fees are competitive so that you as a member of our organisation can reduce both your purchasing and distribution costs.

Our distribution and revenue team helps and supports you with your revenue undertaking. Our main focus is to generate increased room revenues through First Hotels’ own channels as well as through external booking channels.

We strive to gain an overview of prices and to assist with communicating your prices to carefully selected markets and partners. We help to manage projects and will assist you with the development and implementation of technical solutions.

We also support your hotel with training and technical support. All with one goal in mind – to generate more bookings and increase the room rate at your hotel!

The future is in the clouds! That is why you will have access to a Cloud based Property Management System and CRS-platform with direct link to leading distribution channels. Other systems such as Guest Reputation Management and Business & Market Intelligence system for data driven decisions are enabling you to be in the forefront of market developments.

Via our intranet platform First Cloud you easily can reach all systems, business intelligence, information, useful guides, and First Hotels standards. Again, the future is in clouds.

When joining the First Hotels family, you will have access to both service and support in revenue management, distribution analysis, IT development and more.

At First Hotels we work to increase revenue through pro-active commercial data analysis. This means that we are identifying opportunities ahead of the curve, optimize marketing through revenue analysis and always look for the best tools for success. Natrually we focus on Search Engine Optimaiztion, marketing, e-commerce and other specific sales efforts, for you and your hotel as a franchise partner, and for First Hotels as a brand. 

We continuously strive to market the First Hotels brand as well as all our hotels. We work to raise awareness of First Hotels because strong brands increase repeat business, sales and profitability.

We work with communication, dialogue and sales through channels such as website, newsletters, CRM and social media to strengthen customer loyalty and boost the reputation and awareness of your hotel. Naturally, we also work with sales activities as well as advertising campaigns and concepts to attract new segments of customers and guests.

All our member hotels have access to professional marketing tools, including websites and portals. We offer assistance with the production and design of printed material for the media bank and for handouts to name but a few of our services. We are committed to promoting and selling the hotels in the chain – to generate revenues for your hotel!

Our sales organisation strives to provide your hotel with profitability through local, national, Scandinavian and international accommodation, and conference agreements. Our sales team at our head office in Oslo and in our offices in Stockholm and Copenhagen endeavour to make your hotel accessible and visible on the global map.

We always work closely with our member hotels. We believe that a good partnership is essential to achieving increased sales and revenue. We hold regular meetings and host regional activities and offer tools and training.

Naturally, we offer a good training program for both you and your employees so that you gain a good start and enjoy all the benefits of being part of the First Hotels chain.

Introduction days, physical workshops, online courses and meetings are all part of our regular training offerings. We also have an extensive toolbox, which you can access and will be given instructions in how to use. In addition, we provide you with tailored training if required.

Our goal is that you get to know us and we get to know you – so that we can maximise profitability for you and your hotel!

Our loyalty program First Member offers benefits and bonus points (FirstCoins) to members when they stay at our First Hotels in Scandinavia.

• The membership is free and members receive benefits and earn FirstCoins from their first night of stay.
• All new members also receive 50 FirstCoins (= 50 NOK) as a welcome bonus.
• First Member offers four different membership tiers: Silver (welcome level), Gold (after staying 3 nights), Platinum (after 15 nights) and Black (after 30 nights).
• The membership tier is based on the number of nights the member stays with us over three full years.
• The higher the membership tier, the better benefits the member will enjoy.
• Our members always receive offers and information before anyone else.

Through our loyalty programme, we help you gain new customers for your hotel. Read more about the First Member loyalty programme here.

Gild the First Hotel family with your hotel!

Our aim is to offer quality experiences and individual hotels. All our hotels are unique in style and atmosphere. That is why we would like to hear from you!

Contact us here

First Hotels is a leading hotel chain with a wide selection of hotels in our portfolio, comprising unique and centrally located hotels in selected cities in Norway, Sweden and Denmark.

• 28 unique hotels in Scandinavia
• Established in 1993
• Headquarter location: Oslo
• Plug & play solution for hoteliers
• 430 000+ loyalty members