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First Hotels celebrates 500 000 First Members

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500 000 First Members!

First Hotels is proud to announce that the company's loyalty programme, First Member, has now surpassed 500,000 members. This marks a significant milestone for the hotel chain, which has experienced strong growth in membership numbers in recent years. So far this year, the number of new members has increased by over 30% compared to the same period last year.

Members of the First Member programme gain access to a range of benefits tailored to enhance their hotel experience. With offerings such as discounted rates on overnight stays, complimentary upgrades, early check-in, and exclusive member deals, the programme provides its 500,000 members with advantages from their very first hotel stay. Members also earn FirstCoins, which can be used to pay for hotel stays across Scandinavia.

"Reaching 500,000 members is a milestone we are immensely proud of," says Hege Damlien, Marketing Director at First Hotels International. The First Member loyalty programme has been a cornerstone of the chain's strategy to build long-term relationships with its guests, while also providing members with added value for every crown spent on overnight stays.

"The strong increase in membership is a clear indication that our membership programme is perceived as attractive, which is further confirmed by a recent member survey showing high member satisfaction.

"Our goal is to offer our guests more than just a stay - we want them to feel taken care of, to have memorable experiences, and to be rewarded for their loyalty, and it seems we have succeeded in that," Damlien continues.

To mark the milestone of 500,000 members, First Hotels is launching various campaigns offering members even better benefits, where they can earn extra FirstCoins and participate in activities to win unique experiences and hotel stays in Sweden, Norway, Denmark, and Greenland.

"We value all our guests, and it is inspiring to see so many choosing to become part of the First Member family. We continually work on developing the programme to reflect our guests’ desires and needs. At the same time, we are expanding our hotel portfolio so that our members have as many destinations as possible to choose from," says Damlien.

"We thank all our loyal members and look forward to welcoming many more to the First Member family in the future," concludes Hege Damlien.

Facts about First Hotels:
First Hotels is a Nordic hotel company with hotels and apartments in Sweden, Norway, and Denmark. The portfolio consists of unique and local hotels and apartments offering personal and memorable hotel stays. Our mission is to provide our hotels and partners with excellent technological solutions that allow hotel owners to focus on guest experiences, while we efficiently manage marketing, distribution, and sales. First Hotels AB (publ) is a company listed on Nasdaq First North in Sweden (Ticker: HOTEL) that provides franchise rights and marketing services to hotels affiliated with the 'First Hotels' chain.

Contact information:
First Hotels International, Hege Damlien, Marketing Director.
Phone: +47 917 67 339
E-mail: hege.damlien@firsthotels.no

Download the image of Hege Damlien.