Press archive

14 October, 2024

First Hotels is proud to announce that the company’s loyalty programme, First Member, has surpassed 500,000 members. This marks a significant milestone for the hotel chain, which has seen strong growth in membership in recent years. So far this year, the number of new members has increased by over 30% compared to the same period last year.

22 May, 2024

Hotel Amadeus by First in Halmstad is the latest addition to First Hotels' portfolio.

Read the press release here

4 December, 2023
The First Hotels chain has welcomed a new partner hotel in Kiruna, Northern Sweden, thereby adding an entirely new destination to its portfolio.

Read the press release here

The hotel chain First Hotels is entering into a partnership with four hotels in Greenland. The four new partner hotels are Hotel SØMA Aasiaat, Hotel SØMA Ilulissat, Hotel SØMA Nuuk, and Hotel SØMA Sisimiut.

26 June, 2023
First Hotels receives two new partner hotels and, along with them, two completely new destinations. The new partner hotels are Utsikten Hotell Kvinesdal - First Partner Collection in beautiful Kvinesdal in southern Norway, and Hotell Kung Gösta - First Partner Collection in the Vasaloppet city of Mora in Dalarna, Sweden.

31 June, 2023
First Hotels is expanding with three new partner hotels in Skagen in northern Denmark. Skagen Hotel - First Partner Collection, Foldens Hotel - First Partner Collection, and Skagen Motel - First Partner Collection. Additionally, the chain is also gaining a new partner hotel in Uppsala, Hotell Kvarntorget - First Partner Collection.

The three new partner hotels in Denmark are all centrally located in the heart of Skagen with a short distance to the harbor. In Skagen, you will also find Northern Europe's largest migrating sand dune, Råbjerg Mile.

The hotel in Uppsala is located near Kvarntorget, close to Uppsala city center. From the hotel, there is a short distance to tourist attractions such as Uppsala Cathedral, the Botanical Garden, Uppsala Castle, and "Äventyrsbadet Fyrishov" (Fyrishov Adventure Bath).

2 May, 2023
Starting today, Hotell Rådhuset is joining First Hotels' partner collection. The family-owned hotel is located at Stora Torget in central Lidköping, in the Västergötland region of Sweden. It offers 66 comfortable rooms of different categories and welcomes its guests in a personal and warm atmosphere.

"We look forward to the partnership with First Hotels and becoming a part of one of the largest hotel chains in the Nordics, and benefiting from the company's almost 30 years of experience and expertise," says Lovisa Lovborn, the hotel manager at Hotell Rådhuset.

16 January, 2023
First Hotels grows and gets six new partner hotels in the portfolio! With destinations such as Kista and Sundbyberg outside Stockholm, Aalborg and Helsingør in Denmark as well as Bryne on the Norwegian west coast and Kabelvåg in Lofoten, the hotel chain strengthens its position on the market.

• The Studio Hotel by First Hotels
• Prinsen Hotel by First Hotels
• Hotel Skandia by First Hotels

29 October 2021
First Hotels expands with Västös Strand and extends the agreement with Lindö Park.

Read the press release here (only in Swedish)

29 juni 2018
First Hotel opens brand new hotel in Visby, Gotland in Sweden. The hotel is under construction and will open the doors in June 2019.

More information here (only in Swedish)